When our gorgeous model arrived for the BareFaced3 photoshoot, she apologised for having a spot on her cheek. With this being a shoot all about cleansing and showing off beautiful, glowing skin, what were we to do?
For most brands this wouldn’t even be an issue as they’d just edit it out in post. But we don’t retouch the skin of our models. We’re proud of our #NoFilterSkincare policy, celebrating real skin - spots, blemishes, lines, wrinkles - they’re a part of life. They happen. And they’re what make us unique and make us human.
So, were we going to break this promise and edit out this one spot this one time? We thought about it, not gonna lie. BareFaced3 is all about supercharging your skincare for clearer, smoother, more radiant skin. But the reality is, sometimes skin just doesn’t work like that. A heavy night, a change in weather or hormones - sometimes spots just decide to rear their sneaky little heads because they bloody well feel like it. And there’s nothing we can do about it, no matter how well we take care of our skin.
Spot happens. And that’s life.
Thank you to our beautiful model, India. We’re proud to show her off across our brand because she represents the real people who use our devices every day
Watch the ‘How to go BareFaced’ video, starring India.